Using your online profile as a digital business card

As a real estate agent, effectively networking with clients is crucial for capturing, nurturing, and closing deals, especially in today’s digital age. One of the key tools for networking is your business card. Traditionally, agents would share physical business cards with potential clients. However, these traditional cards come with several drawbacks:

  1. Limited Editability: Once printed, traditional business cards cannot be easily edited or updated. Any changes to contact information or credentials require reprinting and redistribution.
  2. Lack of Engagement Tracking: There is no way to track client engagement with physical business cards. Agents need to find out if their cards are still with the client or have been discarded.
  3. Inconvenience and Ambiguity: Physical business cards can be inconvenient and slow for networking, leading to a less effective client interaction process.

Your digital business card

As most home buyers start their property journey online it only makes sense to use your profile on your website as a digital business card to showcase your qualifications, testimonials, and more.

With our Flex website solutions creating and maintaining your digital business card is a streamlined process that automatically updates to your profile – which means that you are constantly putting your best foot forward to any potential clients visiting your website.

We have gone a step further by allowing for downloadable VCards that will ensure that clients will always be able to find and keep your contact details. Here are some reasons why you should be using a Vcard:

  1. Editability: VCards allow you to edit the content whenever and as many times as required without the need for reprinting. This saves time, money, and effort.
  2. Dynamic contact sharing: Your VCard enables you to share multiple contact options such as website URLs, and social media links. This enhances client engagement and improves conversion rates.


How to update your public profile on your Flex website:

As an Entegral client updating and maintaining your profile has never been easier. Just follow the steps below:

  1. Click on ‘My Profile’ on the Base Menu: Navigate to your profile settings on your Flex website.
  2. Update Your Telephone Number and Social Accounts: Update your contact details, biography, and credentials to ensure they are current and accurate.
  3. Update Your Public Profile on Websites: Ensure your public profile is up-to-date on all relevant websites to maintain consistency and professionalism.

Remember that your online profile is a part of online reputation management, vital for real estate agents in the modern age. Follow along as we continue to share insights, tips, and tricks to help you master the digital realm of real estate.

Picture of Annali
Annali
Editor and content creator. Passionate about sharing knowledge about content marketing, social media and brand building.

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