Hello, we are Entegral
Forward thinking in real estate
Since 2004 we’ve been working non-stop on our mission to simplify all aspects of the real estate transaction and provide real estate professionals in Sub-Saharan Africa with industry-best platforms. Our philosophy of “less is more” is applied to our products. We love to tackle the complex problems that will assist our clients in running more efficient real estate businesses.
...The job isn't to catch up to the status quo; the job is to invent the status quo...
Your data - our magic
They say data is the new oil, and it is never been more true for real estate. Listing and sales data is invaluable to aggregate and sell back to you in one way or another. It’s a goldmine for any business involved in the real estate transaction.
We are the ideal platform partner for those real estate entrepreneurs who value their independence, love transparency, like to be backed by a company that looks after their best interests and protects their data.
Independent by choice
As a bootstrapped company, we are privately owned with no investors. We are only accountable to ourselves and our clients. For this reason you will see our products evolve at a rapid pace but more than ever, empowers us to take an objective view of the real estate industry.
We value long-term relationships above quick sales, while data and price transparency is part of our DNA.
Meet the E-team
We’ve been working remotely since 2015 and have assembled an international team of experts to create cutting edge real estate solutions.
Adriaan
Adriaan
Annali
Annali
Dillon
Dillon
Dmitriy
Dmitriy
Gevorg
Gevorg
Janetta
Janetta
Kobus
Kobus
Mari
Mari
Michael-Anne
Michael-Anne
Nikita
Nikita
Rohit
Rohit
Satish
Satish
Shawnette
Shawnette
Tijan
Tijan
Always exploring
Our innovation timeline
- 2004 – Entegral’s started and we hired our first employee. MyProperty South Africa was launched as one of the 1st portals in South Africa (at about the same time Zillow was launched in the USA)
- 2005 – Launched an industry 1st online management system for estate agents in South Africa, called the OMS (Online Management System)
- 2006 – MyProperty Namibia is launched
- 2007 – MyProperty launches first centralised on show section for a property portal and first self service virtual tour solution
- 2008 – MyProperty South African passes 2 million page views/month and reaches 80,000 property listings
- 2008 – Entegral announced property listing syndication to 17 websites
- 2009 – One of the first property portals to launch a mobile website with MyProperty, and a new 10GB email platform launched
- 2010 – First portal to launch Google Streetview in South Africa on MyProperty.co.za
- 2010 – Co-sponsored South Africa’s first online real estate conference in Cape Town
- 2011 – First real estate service provider in Africa to launch all its products in the AWS cloud & provide clients with unlimited bandwidth
- 2012 – Increased the size of our PremiumMail solution to 25GB
- 2012 – Over 5,000,000 property photos now saved in our cloud infrastructure
- 2012 – MyProperty launches an industry first comparable driving time
- 2012 – Industry first POI property searches launched on MyProperty
- 2012 – Industry first fax-to-property launched for estate agents
- 2013 – Industry first Google Place search introduced on MyProperty
- 2013 – Industry first draw-a-search launched on a South African portal
- 2014 – Launched Flex – responsive real estate websites platform
- 2015 – Entegral fully embraces the #remotework movement
- 2016 – New Gumtree partner portal and Zoopla UK partner portal interfaces launched
- 2016 – Launch of Sync – Stand alone Listing Syndication Platform
- 2016 – Launch of our platform API’s including the OMS and Sync API’s
- 2017 – Introduced Unlimited file saving for OMS and Zapier real estate automation interface
- 2018 – Launch of Base Real Estate CRM system, the upgrade to our OMS
- 2018 – Launch of Flex Template Language – a serverless real estate development platform
- 2019 – Launch of our international Portal-as-a-service real estate platform
- 2019 – Launch of our new MyProperty Home Loans Service for consumers and estate agents home loans rewards program
- 2019 – Online payment gateway launched for Flex real estate websites
- 2020 – Free new self service virtual tour system launched for the real estate industry
- 2020 – Automate your real estate business, Base Zapier integration launched
- 2020 – Launch of a revolutionary new virtual tour feature, Live Guided Virtual Tours
- 2021 – Base listing view insights launched
- 2022 – Flex Ads, automated social media listings launched
- 2022 – Integrated Flex Tenant Application module launched
- 2023 – New AI virtual assistant launched and Base becomes part of the Zapier Partner program
- 2023 – Entegral plays a leading role in addressing restricted competition in the online real estate space in South Africa.
- 2024 – Base app launch for Google Play store and desktop operating systems
- 2024 – Base deal tracking module launched
Our 2022 year in review
Our 2021 year in review
Stats for the nerds
Since we’ve switched our products to the AWS Cloud platform in 2011 we’ve been on a mission to create more scalable real estate products with industry best uptime and performance. Here are a few interesting stats:
- We store over 192 million active and archived files including listing photos & mandate related documents.
- We process over 14 million requests/month via AWS Lambda serverless functions to power our apps.
- Our database processes over 900 million read requests and 120 million write requests per month.
- Our serverless Flex website platform has achieved 100% uptime since 2018.
- Our serverless Sync listing syndication platform has achieved 100% uptime since 2016.
