Gone are the days of relying on property portals to be your main lead provider. Just ask some of our top clients who have discovered ingenious ways to generate more leads from more platforms, including their own websites and social media.
Our industry-leading listing syndication platform is a great way to get your listings out there to as many platforms as possible, while Base makes it easy to automatically import leads from any portal in record time. By using these unique features, you can create some magic for your estate agency.
Option 1: Create your own Facebook lead integration
Base features a unique Zapier real estate integration, allowing you to share your data with thousands of thrid-party platforms. Using a simple Zap, you can create a trigger that will add a contact to your agency’s custom Facebook audience when added in Base. If you’ve configured automatic lead import, you can effectively add new portal leads to your Facebook audience within minutes! From here you can set up automatic campaigns that targets those audiences or use those audiences in individual promoted posts.
Zapier allows you to do even more clever workflows. For example, imagine you set up a show day capture form that visitors complete by scanning a QR code. You can send them an automatic thank you SMS/Email, add them as contacts in Base (including creating an event for attending a show day), and link them to your Facebook audience:
P.S. try out Zapier’s new Copilot, an AI-powered assistant that helps you build Zaps from start to finish.
Option 2: The Flex Ads hands-off approach
If this sounds too complicated and time-consuming, how about a hands-off solution where Entegral will set up automatic integration of your leads to your custom Facebook audience and set up automated Facebook carousel listing ads for you?
Our Flex Ads platform generates dynamic Facebook ads based on your listings (you can even narrow it down to only advertise your sole mandates) and connects Base, your Flex website, and Facebook into one seamless marketing channel.
With the full Flex Ads setup, enabling listings to appear on Facebook is as easy as selecting a portal in your syndication tab. With the Base leads integration activated, new leads are synchronised with your Facebook audience and ads will automatically be delivered to them.
What makes this product really great, is that your ads click through to your own website and not some 3rd party portal. You keep full control over your Facebook audience and data. What’s better than knowing you are investing in your brand within your local community? Read more about Flex Ads here, available in all countries.
