In a competitive property market, visibility matters. But visibility without insight is just noise.
Today, we’re excited to introduce Boost – MyProperty’s new, integrated promotion suite designed to help estate agents increase exposure, track real performance, and market listings effortlessly, all from one dashboard.
Boost brings professional-grade digital advertising within reach of every agent – without the complexity of managing ad accounts, campaigns, or technical setups.
What Is Boost?
Boost is a set of done-for-you promotional tools built directly into the MyProperty Marketplace. It allows agents to promote listings and agencies using MyProperty’s established social channels and advertising infrastructure, while providing clear, transparent performance data.
No ad accounts. No setup headaches. Just results.
The Boost Products
Carousel Listing Ads
Instantly promote a specific listing using professionally managed Facebook and Instagram carousel ads.
Why it works:
- Your listing is advertised via MyProperty’s high-trust social accounts
- Optimised targeting powered by Meta AI
- Faster approvals and consistent ad quality
- Zero technical setup required
Agents can see real-time metrics such as impressions, clicks, reach, engagement, CTR, and landing-page views, all in one place:
Organic Promoted Listings
We professionally write and promote a social media post for your property through MyProperty’s social channels, combining organic visibility with paid reach.
This is ideal for:
- Building awareness in your local area
- Increasing listing credibility
- Reaching buyers who may not be actively searching portals
Featured Agency Boost
Put your brand front and centre.
Featured Agency Boost highlights your agency on high-profile MyProperty agent pages, helping you build long-term brand recognition, trust, and authority – not just clicks.
Full Transparency, Real Results
Every Boost campaign includes clear performance statistics, updated regularly, so you always know:
- How many people saw your listing
- How they engaged with it
- What traffic was driven back to your profile or listing
No guesswork. No vague “boosted” promises. Just measurable outcomes.
You’ll also find boost results integrated in your main Marketplace dashboard:
Designed for Agents, Not Advertisers
Boost was built specifically for estate agents – not marketers.
That means:
- Simple launch process
- Predictable spend
- Clear outcomes
- No need for external ad accounts or agencies
You focus on selling property. We handle the promotion engine behind the scenes.
Available Now
Boost is live and available in your MyProperty dashboard today. If your listings are on MyProperty, head over to the Marketplace. Not advertising on MyProperty yet? Visit MyProperty South Africa or MyProperty Namibia.
Explore your listings, choose a Boost option, and start promoting in minutes.
Visibility shouldn’t be complicated. With Boost, it isn’t.
