Your listings, advertised auto-magically on social media
Flex Ads takes the mandates you already publish in Base and turns them into Facebook and Instagram ads, no ad manager, no creative brief, no per-listing setup.
What Flex Ads does
Automatically create dynamic real estate listing ads on social media including Facebook and Instagram without logging in to another platform. Flex Ads is integrated in your current workflow:
- 1Capture your property listing in Base and select your portals including Flex Ads
- 2Target market automatically optimised and selected
- 3Flex Ads uses your social media audience and prospective clients to build personalised carousel listing ads
- 4Ads click through to your website and visitor interaction is tracked
- 5Leads are imported back into Base, tagged as Flex Ads
Country pricing
Control your own social marketing budget
Our fees cover the setup and the ongoing management of your campaigns. The ad spend itself is yours: you set the budget, and Meta bills you for it directly. Add Flex Ads to any Flex plan on the pricing page.
Flex Dynamic Ads fees
- R900
- per month management fee
- R3,900
- once-off setup fee
Control your own ad budget, recommended R2,000/month minimum. Prices exclude VAT.
FAQ
Can Flex Dynamic Ads work with any website?
No, there are integrations done in your website, so it is only supported on our Flex websites.
Can I choose which listings are advertised?
Yes, if you use Base, you choose Flex Ads, similar to how you choose other portals and control which listings are advertised. Listings are updated every hour. You can also control which users have access to push listings to Flex Ads. We can also filter listing ads dynamically, e.g. area, property type, price range and mandate type.
Why is it optimal to drive online campaigns to my website?
Flex Ads point to your agency website, ensuring you invest in your own business and not some 3rd party platform. As a result you also build better trust while your visitors are free to explore other listings or the rest of your services. We use this data intelligently to retarget your audience.
I can set up my own promoted posts, why is Flex Ads different?
Flex Ads automates the whole process and delivers ads to a highly targeted audience that is continuously optimised for the best results. We automatically create and update listing ads without you having to do anything. The platform will also find and target the most appropriate consumers with relevant property listings.
How long does it take to set up Flex Ads?
We generally do the setup and get your ads running within a week.
How will I receive my leads?
Because Flex Ads link to your Flex website, leads will come through the standard enquiry forms, but you will notice an additional campaign field ‘Flex Ads’.
Who owns my Facebook and Instagram social media audiences?
You have full ownership of your Flex Ads audience. As a result, all your ad budget is spent growing your audience. Your audience is not shared with any 3rd parties.
What does the management fee cover?
This covers the ongoing development work, tweaking of the platform and your campaigns to provide better results. It also includes the associated data integration costs between Base, Flex and your Meta account.