• the cost associated of placing an ad relative to size and distribution is high
• the larger the ad, the more you pay
• your ad is lost in a sea of other estate agents ads
• limited information on properties can be placed due to size and cost restrictions
• limited readership unless published in a national newspaper or magazine.
  

With globalisation one of the major trends in the real estate industry and a highly competitive real estate market estate, agents need to broaden their horison and market to as many people as possible. This is where the internet comes in. An effective internet marketing campaign provides estate agents with a worldwide audience of buyers and sellers at their fingertips. In the last few years, numerous articles by leading estate agencies in South Africa has confirmed the major role the internet plays in generating leads and sucessful sales.

Unfortunately, having a website alone doesn't guarantee making a successful internet presence and driving more enquiries to your mailbox. Estate Agents need to pay close attention to the following as a minimum requirement for establishing a sucessful internet presence:

• Exposure: Are your property listings advertised to major property portals?
• SEO: Is your website or property portals search engine optimised?
• Speed: How quick does your website open up?
• Usability: How simple is it for potential buyers to find properties on your website?
• Stability: Are all your website pages error free ensuring potential leads can reach you at all times?
• Quality: Do all your listings have detailed descriptions and photos?

With Entegral's Real Estate Solutions estate agents benefit by solving all of the above questions:

• Exposure: Advertise to multiple property portals including MyProperty, Property.co.za and your own website simultaneously.
• SEO: Entegral are the leaders in SEO, click here for sample SEO results related to the property industry.
• Speed: Build on Microsoft's .NET platform, and hosting on our own servers at IS, all our websites are highly optimised for fast user feedback.
• Usability: At Entegral we believe in building user friendly websites, and making the property search experience as fast and simple for users.
• Stabilty: All our sites are thoroughly tested for any problems and using Microsoft's .NET development platform are able to resolve most issues in minutes rather than hours our days.
• Quality: An extensive list of information can be captured with every property listing using Entegral's OMS (Office Management System). It furthermore provides the agent to list an unlimited number of photos per property.

Entegral can further assist Estate Agents with specific SEO (Search Engine Optimisation) on their websites, search engine sponsored links (including Google Adwords), domain registration and management, graphic design for a professional online presence and virtual tours, all linked to a dedicated support infrastructure.

Entegral's approach to online real estate marketing is unique. They are pioneers of online property management systems in South Africa and Namibia and have in only 3 years build up a client base of over 500 estate agencies using their systems.